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Ka'Chava Campaign:
Shaun White Partnership Launch

In January and February 2024, our brand team secured a huge win: a partnership with snowboarding legend Shaun White. The one-time bad boy of snowboarding is still unbeatable on the slopes, but he also owns a reputable 

flexing both his unbeatable skills on the board as well as his business WHITESPACE (and his sexy smolder).

 

The copy for this partnership wanted to do more than communicate that Shaun White drinks Ka'Chava. We wanted to 

Now in his 30's and accomplished at both the X Games and Olympics, we wanted to portray Shaun as a credible 

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