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Offerings

Every brand has been there: you have an idea of how you want your brand to feel, but no idea how to translate that into words. Good news. I've done this many times before.

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→ Don't attempt to convince people why your values matter. Spend your time finding the people who already know.

Brand Strategy

A mission-driven brand will find its following through one key thing: aligned values. 

We'll articulate values first. Then we'll define: 

  • positioning

  • key audiences

  • value props 

  • mission statement

  • vision statement

  • brand messaging 

Content Strategy

Once we know what you care about and who else cares about the same thing, we'll make a plan for connecting with them.

That comes to life with: 

  • customer journey map

  • content calendar across channels 

  • ways to repurpose content (to reinforce your brand and make the most of resources)

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Copywriting

With a plan in hand, we'll write copy to engage your audience and help you reach your goals. 

  • nuanced tone of voice shifts across channels 

  • SEO-informed website and blog content

  • copy across all channels (and yes, I really do mean all) 

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