Ka'Chava
Associate Director of Copy
The Highlight Reel
Brought on as Senior Copywriter and promoted to AD of Copy, I bring my brand-focused chops to the creative team. I work closely with the Director of Brand, Senior CD, and Founder/CEO to define our brand voice based on audience insights and company vision. This looks like:
Brand messaging to translate vision and strategy into concrete language.
Thoughtful management of in-house and freelance copywriters.
Regulatory resources to make sense of what we can and can't say.
Review of outgoing copy to ensure brand consistency.
Finally, the chance to strut my brand strategy stuff in a corporate setting.
After years of experience in brand strategy as a freelancer and entrepreneur, I leapt at the chance to flex those muscles in-house.
With the start of the new year, I baked out a fresh brand strategy to align with some lofty company goals. It includes...
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Brand personality
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Brand voice
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A hot take on positioning
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Our sense of humor
(Psst. This ^ page requires a password to protect the brand's secret sauce. Reach out if you want to what's behind the curtain.)
You'll also see my name in the credits for...
Event signage
Landing pages
Performance ads
Campaign messaging
New product packaging
Partnership & program launches
Aspen Pop-Up Event
ft. Shaun White
Retail Launch
Target, Sprouts, & The Vitamin Shoppe
Gift with Purchase Campaign
Amazon Storefront Launch
AutoCamp Partnership Handout
"You not only led the horse to water. You made it drink."
- Simon Malone, CEO & Founder of Ka'Chava